800k GB folk targeted

By Kevin Mullan
Published 24th Mar 2013, 13:27 BST
AN electronic marketing campaign specifically targeting 800k potential visitors to Londonderry UK City of Culture 2013 from Great Britain, is just one of the efforts being supported by Tourism Minister Arlene Foster to market the landmark celebrations.

Tourism Ireland is also placing a series of advertorials in the London press. And recently an eight-page supplement promoting Londonderry UK City of Culture 2013 was published in a well-known Sunday broadsheet.

Foyle MLA Mark H. Durkan asked the Minister what she was doing specifically to market the UK City of Culture 2013

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