The new M&S Coleraine store opened its doors for the first time at 9am today (Tuesday, January 30), in the Riverside Retail Park.
Customers who were quick off the mark were in with a chance of receiving vouchers worth up to £200 to spend in-store on the day, as well as free bags of Percy Pigs or freshly baked cookies.
With some shoppers arriving at 7am, the queue had stretched along the full length of the retail block by 9am.
![Hundreds of people queued from 7am for the opening of the new M&S store in Coleraine.](https://www.northernirelandworld.com/webimg/b25lY21zOmNjODhhOGJmLThjNjAtNGVmYS05OGRiLTAwZTJmOGFjNDZiODo5MzJiNzBlNy0xNjAyLTQ3MmQtYTI1Ni1jYWZlZDMzYWI1NWQ=.jpg?crop=3:2&width=640)
1. Business
Hundreds of people queued from 7am for the opening of the new M&S store in Coleraine. Photo: Una Culkin
![Shoppers waiting patiently for the official opening of the new M&S store.](https://www.northernirelandworld.com/webimg/b25lY21zOjQyODk5NTQ5LTY5OGYtNGQwMy05OWIzLTY0ZGI4ZTVhOGM0MzoxOTMzNzY2ZC05YjE5LTQ4NmYtOWU2ZC0xZTkxYjNkMmM1Yjk=.jpg?crop=3:2&width=640)
2. Business
Shoppers waiting patiently for the official opening of the new M&S store. Photo: Una Culkin
![Patricia Woods cuts the ribbon to mark the official opening of the new M&S store in Coleraine.](https://www.northernirelandworld.com/webimg/b25lY21zOjJlYWU3OWJhLTMyZGEtNDlkMy04MzhmLTU5NzVkMzFhMTQ0ODo0M2Y4ZTk4OS00NjM1LTQ5YWMtOGM1ZS04ZGMyMTQzZDE3Mzc=.jpg?crop=3:2&width=640)
3. Business
Patricia Woods cuts the ribbon to mark the official opening of the new M&S store in Coleraine. Photo: Una Culkin
![Celebrity chef Paula McIntyre meets M&S shopper Susan Stewart at the opening of the new Coleraine store.](https://www.northernirelandworld.com/webimg/b25lY21zOjEzOTM2ZTA3LWRiOTEtNDc4NS05N2RjLTFiYjk3NzhkMjM0YzpjOGJiNWM5Ni1lZjA4LTQ0NTktYmNmOC1lNWY2OTgzZGJhMGM=.jpg?crop=3:2&width=640)
4. Business
Celebrity chef Paula McIntyre meets M&S shopper Susan Stewart at the opening of the new Coleraine store. Photo: Una Culkin